Leadership

Using Emotional Intelligence To Communicate Persuasively

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Executive Summary

In larger groups it is often difficult to know with certainty how your message is being received. You need an approach you can trust to drive the message home. With so many different learning styles and interest levels in a room, this is easier said than done. Emotional intelligence is a common denominator that has a tremendous impact on how all types of people respond to a message. If you want someone to change, or at least to show genuine interest in a novel idea, you must engage both the rational and emotional centers of his or her brain.

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