Using Information Technology on Customer Relationship Management

In the electronic era, using information technology and Internet in enterprise operation refers to the key factor to assist the business managers in transforming the data collected into valuable information, provide analysis, help make policies on operation and management, control enterprise performance and development, which is to improve the enterprise's competition edge. According to Chou, in enterprise operation, in addition to improving the sales and profits by means of enlarging the market share, customer management should be a more important loop for profit making.

Provided by: WSDOT Topic: Date Added: Mar 2009 Format: PDF

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