Using Proactive Law For Competitive Advantage
This paper explores the distinctive characteristics of hybrid organizations; a new organizational form that expands the existing categories of organizations by bridging for the profit and nonprofit domains. In particular, the authors utilize a positive lens to explore the role of hybrids in creating positive social and environmental change on two levels. At the firm level, hybrid organizations develop new products that promote environmental and social well-being, and new practices for producing and bringing them to market. At the institutional level, hybrid organizations diffuse acceptance for their products and practices throughout their markets, competitors, and industry.