Using SAP To Improve Revenue And Profitability

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Executive Summary

To successfully move IT and SAP in the direction of revenue and profitability growth it is important to understand where technology fits into the puzzle -, technology is not magic. When SAP is considered in its proper context as a "Change enabler" or "Change lever" rather than a "Change driver" it is easier to understand how and where it can properly fit into a revenue and profitability context. In other words, technology works best when the rules, metrics, criteria, and the means to acquire, process, or analyze information which supports revenue and profitability are understood and defined.

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