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Master Data Management (MDM) development projects are specific both in their functionalities and organizational requirements. The existing literature about practical experience in managing MDM development projects using scrum is limited. This paper aims to analyze problems and challenges as well as to present guidelines with defined rules when applying Scrum framework within MDM development project. In practice, these projects are huge and costly since they involve a big part of enterprise resources, so implementing MDM using scrum can speed up its realization with successful outcomes. In this paper, a literature review of Scrum framework, MDM concept and different MDM implementation techniques are carried out. The empirical guidelines with proposed rules for managing MDM projects using scrum are represented.
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