Using Site Stats to Measure Your Success

One thing all successful businesses have in common is that they test everything and assume nothing. This is especially true for online businesses. But in order to test, one have to be able to measure results. The good news is, for e-businesses, tracking results is a snap. But there's a lot of conflicting and confusing information out there about Web site statistics. The article discusses some key formulaes for this approach. All these have been discussed in length. This is why marketing over the Internet is so exciting and so lucrative. It's the only medium where you can measure your success in real time, and then make changes based on what you've learned--all within just hours or days.

Provided by: Entrepreneur Media Topic: Software Date Added: Apr 2003 Format: HTML

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