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The marketing and advertising landscape has undergone a drastic change over the past fifteen years. Television and print were the main forms of media consumption. Now the Internet and video games have emerged at the top of the list, forever changing the media landscape. This change has forced marketers to look at consumers in a new light. The resulting change in access to potential markets has lead to a model of customer-driven interaction, forcing marketers to utilize a model of relationship building and engagement when creating outreach strategies.
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