Using Social to Improve Customer Experience

With four out of five Americans now using social networks, the era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards for embracing social networks - and potentially severe penalties for putting it off any longer. This whitepaper outlines four key ground rules for engaging with social networks in order to maximize their potential for improving customer service.

Provided by: Oracle Topic: Social Enterprise Date Added: May 2013 Format: PDF

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