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Value creation and delivery are recurrently mentioned in the literature as important drivers for effective business and IT decision making. However, the knowledge concerning value creation is commonly offered in vague, informal and subjective terms and, for that reason, corporate executives and IT staff depend mostly on personal expertise, background and intuition to practice what theory recommends. The proposed solution: The authors propose a formal business value model, which aims to provide value-based decision support with less subjectivity. Validation.
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