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Marketing is everything that the authors do to reach and persuade prospects. The sales process is everything that they do to close the sale and get a signed agreement or contract. However, in this paper have been analyzed the value creating level between Slovak industrial products sellers and buyers on the basis of social theory. This paper investigates the relationships between industrial products sellers - buyers in Slovakia, commitment and creating business values. They identify linkages between Slovak industries management research on supplier development and organization theory research on social theory to consider how industrial entrepreneurs commitment to a long-term relationship, those are related to industrial firms performance improvements.
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