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Value Focused Supply Management is an approach for creating and implementing long-term strategies for key purchase categories and their suppliers that go beyond just competitive sourcing. This concept was presented at the 2010 Institute of Supply Management Annual International Supply Management Conference in a major research initiative by CAPS (Center for Advanced Purchasing Studies) Research and A. T. Kearney, Inc., entitled "Value Focused Supply - Linking Supply to Competitive Business Strategies." Improving usability is all about making the buying process on your site as quick and easy as possible. The smallest of changes can have the most dramatic effect on conversion rates.
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