E-Commerce

VAR Loyalty: Is About More Than Just Product Knowledge

Download Now Free registration required

Executive Summary

Loyalty remains the quintessential bond that determines the rapport between vendors and their channel partners. Simply equipping a VAR with product knowledge is no longer enough to win their steadfast dedication and help both the vendor and the VAR stay ahead of market trends. VARs must be equipped with the business intelligence to help them effectively sell a vendor's product and in turn, make their own business profitable.

  • Format: PDF
  • Size: 351.63 KB