Tech Industry

Video Advertising: Not Just For Big Business

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Executive Summary

When you think TV and video advertising, you probably think expensive media buys and production costs, making the medium available only to businesses with significant advertising budgets. But the Internet has eliminated the need for expensive middlemen when it comes to video advertising. In addition to low-cost production options and do-it-yourself services for media buying, video advertising has become highly accessible for just about any business.

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