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Video Conferencing Adoption by SMBs - The Next Big Thing

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Executive Summary

Conferencing technologies are experiencing strong adoption as the value of real-time collaboration rises on the enterprise radar. Economic conditions around the globe and rising environmental concerns are creating a new level of awareness and demand for collaboration. As organizations look at ways to survive during a tough economic climate, cost control is becoming top of mind. Small and Medium sized businesses are waking up to the benefits of virtual collaboration to replace travel. Additionally the exponential increase in consumer use of video has opened up avenues for video adoption among business users. As a result of these developments, the SMB segment is becoming the next potential target market for a myriad of business technologies ranging from IP telephony to mobility solutions to videoconferencing.

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