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As consumers demand ever more video and video consumption methods, the broadband IP networks used by many service providers to offer residential services will be overwhelmed by the sheer volume of data. The problem will be most acute at the IP edge of a triple-play provider's network, where video traffic will grow 2.5 times faster than traffic on subscriber links. To thrive in this new era of high bandwidth services, service providers will need to delight their customers with compelling new Video on Demand (VoD) services while keeping unicast video transport costs in check and controlling the bandwidth consumed by Over-The-Top (OTT) video.
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