Social Enterprise

Virtual Worlds And Social Media

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Executive Summary

Virtual world is a computer-simulated, persistent virtual environment where individuals can interact with each other and the environment through their avatars, which are visual representations of themselves. Other common characteristics of a virtual world include scalable support for multiple users, open-ended or scripted content, and support of both synchronous and asynchronous communications. 2D virtual worlds focusing on the KT&T segment have been much more successful than 3D, adult oriented worlds. Consumer data confirm the popularity of virtual worlds among teens.

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