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Visa Europe required a new approach to handling transactions in a complex European market, after the ratification of the Single Euro Payment Area (SEPA) initiative. Transactions would be much more complex, and the company needed an efficient way to customise business rules and implement policy changes. This case study shows how the company teamed up with IBM to create a smarter banking platform that was interconnected and intelligent, resulting in greater business agility and competitiveness for both Visa Europe and its 4,000-plus member institutions.
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