'Visible Woman' Shares Leadership Lessons With Kellogg Board Fellows

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Executive Summary

You, as a decision maker, do not have perfect information," said retired U.S. Navy Rear Admiral Marty Evans. "You don't have that case study that's written retrospectively." Evans, who was the president and chief executive officer of the American Red Cross during the devastating 2004 Atlantic hurricane season and during the following year's Hurricane Katrina, knows a thing or two about strong leadership on imperfect information. She and her Red Cross colleagues were conducting ground-level reconnaissance in New Orleans well before Bush administration officials showed up, but still faced many unprecedented challenges.

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