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The main objective of the paper is to analyze the effects on the behavior of economic agents, deriving from the introduction of an environmental protection mechanism that allows the exchange of financial activities among visitors of a region R, firms operating in the region R, and the Public Administration (PA). This financial market is regulated by the PA, but mainly fuelled by the interest of visitors and firms. The PA has to determine the prices of these financial activities taking into account, among other things, the number of visitors and firms wanting, respectively, to buy and sell the options, the costs of nonpolluting technologies, the transaction costs, and so on.
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