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Today's marketplace is about building relationships and learning how you can spend your resources wisely so those who are predisposed to buying your products and services step forward. Unfortunately, many companies are still following outdated mass marketing techniques where they approach everyone with their offer with the hopes of landing a few sales. As such, too many businesses spend too much money on marketing because they're bombarding people with ads and offers - and getting mediocre results at best. Because consumers feel buried under all the sales information hitting them every day, they don't trust companies and people who are blatantly trying to sell them something.
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