Business Intelligence

Want To Know What's Best For The Customer? Ask Your Service People

Free registration required

Executive Summary

CRM has been hijacked by analytics experts who truly believe that customer data can provide all the insight you'll ever need to run a successful business. Now don't get it wrong, analytics is a valuable tool and has its rightful place in CRM, but it's not the panacea. It was Winston Churchill who said: "There are lies. There are damned lies. And there are statistics." Executives, it seems, still seek the Holy Grail of marketing, the magic dust that will miraculously turn an average product in an average company into a world-beater.

  • Format: HTML
  • Size: 0 KB