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Innovation in the use of online data via traditional web analytics solutions has plateaued - focusing primarily on reporting basic facts about aggregated site usage. From long experience with Customer Relationship Management (CRM) and Business Intelligence (BI), it is clear that aggregate reporting alone represents only a fraction of the opportunity to create value from the collection and analysis of customer behavior. Integrating site behaviors with additional customer information, understanding visitor mindset via current behavior, and driving customer contact via intelligent analysis of that behavior are the applications that drive the most value to the organization.
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