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CRM as a customer strategy has fast gained ground in a wide range of industries with the result that there has been a sharp increase in the number of CRM suppliers. CRM news clearly shows that traditional vendors are seeing the newcomers to the field offering excellent, new solutions that cater to the needs of the organization and succeed at making the customer the heart of the business. These new solutions have an added advantage over the others in that they cater to needs that have been overlooked by older solutions. Smacking of ease of usage, the ability to customize to non CRM systems and acquiring the expected return on investment has propelled these CRM packages to the top of the list.
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