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Employee incentives are a good way of showing recognition to your workforce and they can help to keep workers motivated. In giving out employee rewards, you're also demonstrating the types of behaviour, actions and performance that the company values most highly. This reinforces those values to the workforce. One of the first rules about offering employee incentives is that you need to develop a clear policy and guidelines as to the specific nature of what the company deems to be action or behaviour that will be rewarded.
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