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The dynamic nature of the web adds to the already inherent complexities of compliance. Businesses increasingly engage with customers online, frequently updating and changing web content and offers dynamically. Websites that were once static are now targeted to engage and convert visitors. So the critical question becomes: how do companies archive web content that is often personalized for different visitors? There's no argument that websites have drastically evolved from their earlier counterparts. Today, sites are far more complex and multi-faceted, comprised of an immense amount of content and code in diverse formats, and made for different audiences and purposes.
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