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The focus of this paper is to bring in light the value of Web Mining. The paper gives an insight into its techniques, processes and its applications in the current cut-throat business environment. It further explains how web mining plays an integral role during the decision making in the corporate environment and is used by the professionals from every walk of life to take rational decisions for the future of the organization. Not only this, the paper also mentions as to how the web mining process has an impact on the society as a whole. There is tremendous growth of web mining over the years.
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