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Contextual advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page the most relevant textual ads available. For static pages that are displayed repeatedly, the matching of ads can be based on prior analysis of their entire content; however, often ads need to be matched to new or dynamically created pages that cannot be processed ahead of time. Analyzing the entire content of such pages on-the-fly entails prohibitive communication and latency costs.
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