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Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase offline. What does this mean for your online store? If you have free shipping, be sure it's displayed prominently on your site - especially the home page. Also, be sure your best deals easy to find. Consider how social media can help you market your products, coupons and best deals. You can hope people find your deals or actively tell people about them on sites like Twitter and Facebook.
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