Browser

Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer

Free registration required

Executive Summary

The trend of the new world starts with online purchasing that caters today's modern business and technological world. E-consumers are increasing tremendously around the world as the ways of purchasing become more user-friendly and the need for e-shoppers becomes more intense. The study focuses on perceptive and manipulating the decision of e-shoppers to create a base for marketers and consumers involved with Malaysian E-business market. Although Malaysia has been improving its Ecommerce and the IT industry, most of the citizens still maintain a certain degree of thought when it comes to online purchasing. The researchers used comprehensive survey data to collect and analyze the e-consumers perspective of shopping decisions.

  • Format: PDF
  • Size: 235.58 KB