Date Added: Feb 2012
In a global business context with continuous changes, the enterprises have to improve their productivity and their brand image according to a given strategy. The authors are expected to face big challenges in order to overcome hard competition and meet the growing demands of clients. Indeed, they should capitalize on the potential of new information and communication technologies to enhance their operational efficiency, to react more quickly and to ensure the flexibility of their business processes. Therefore, they should use e-business methods, mechanisms and techniques.