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There is a range of bandwidth available today that is used to show high-quality full-screen video and television broadcasts over the web channel. This paper is an in-depth analysis of web television that is designed to deliver high-quality video over the internet. Multi-channel publishing, the Internet are devices that are meant to deliver videos to web channels, mobile phones, PDAs, and TV monitors. Web television talked about in this paper is the latest mass medium that uses Internet to deliver videos from a particular source to the targeted source. This paper is designed to examine the business drivers that are used for creating online broadcasts, discover the advances in interactive applications and content supply, and also address the future delivery of Internet television. Web television is suitable to provide videos over the Internet in real time. This paper discusses various features and benefits of Internet video and television that can add value to the marketing campaigns. It also addresses various categories of online television and video content providers. The paper also discusses GX's WebTV solution that is designed for central management of video content for various publication channels. GX addressed in this paper is a web technology specialist that supplies web content management solutions to customers. Web television is the interactive feature for every e-marketing strategy. It brings life to a monitor and provides high-resolution videos.
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