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Webcast: Mastering the Multichannel Approach to Loyalty

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Executive Summary

In today's economy, customer retention is more important than ever. Budgets are often severely constrained, competition for new customers is high, and everyone knows it's much more profitable to keep loyal customers than expend resources to acquire new ones. In fact, losing key customers in the "most valuable" category can significantly impact your bottom line. This PowerPoint presentation delves into the profile of the "loyal customer," discusses how to measure the success of your customer relationships, and demonstrates how the right CRM solutions can help you both retain customers and deepen the customer experience.

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