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You have sales goals, be they for your cash register or for your agents or however you bring in your money. Move that into your web presence. Set sales targets for what you can distribute over the Web. Then, realize that you won't get those targets just because you built the pages. You have to start promoting. You have to promote into areas that don't overlap your local coverage. How? That's up to you. Maybe you can target one region at a time. Maybe you can target one kind of buyer at a time. That's for another article, methinks. And most of all, be exploratory. Experiment.
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