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Yes, believe it or not, the website design should not concentrate on what people want or what they would like to see in their website, but it is about what their customers want from their website and it's design. They can get website designers to make great looking website for themselves, however they cannot get customers to visit and re-visit their website just because they have got a great looking website or they cannot convert visitors in customers just because they have a great looking website design. Neither do they need a website that offers a lot of functionality if their customers don't need that functionality.
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