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Creative designs can attract a web visitor, but it cannot cast any major influence on the buying decision of the web visitor because the website has failed to address the target audience. So before a website designer decides to start working on a particular website design they need to analyse about the potential target audience are and to whom they are trying to communicate through this website? It is obvious that they are creating a website to register their web presence and they intend to attract web visitors to know about their services. So it becomes their responsibility to make the visitor understand what their website design is trying to convey to them and what is it all about?
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