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Strategy is the key to maximising return on investment online. A website should not stand alone. By integrating online with offline, as well as integrating with business systems and processes, resources can be optimised and maximum potential reached. By offering multiple sources of accurate, timely information of relevance to the target audience; enhancing the client/prospect online experience through usability, functionality and interactivity; communicating branding and positioning clearly and consistently; creating a search engine-friendly layout conducive to motivating call to action; and streamlining data collection, storage and processing functionality via a website and its associated marketing tools, organisations in the Corporate Services industry will be more likely to enhance credibility, strengthen existing relationships, promote word of mouth, generate leads and improve operational efficiency, etc.
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