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The IBM User Experience Optimization Initiative (UEOI) teams IBM and Omniture to enable WebSphere Portal customers to easily capture and measure the user activity so that portals can be better designed and targeted. This initiative is the first step in implementing the vision to provide an improved and more personalized experience to the clients by allowing them to deploy dynamic and smarter Web solutions. The UEOI was started because IBM and Omniture were customers demanding better integration. Today integration with site analyzer tools are performed by manually imbedding tags into portlets and themes. Customers want seamlessly integration within each product to enable easy site metric analysis.
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