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Data is changing the jobs and businesses, and it's also changing the lives, Baker said Jan. 22 in his keynote address at the 2010 Kellogg Marketing Conference. Baker, who has written for BusinessWeek for more than 20 years and is the author of the book The Numerati, was one of an array of business experts featured at the two-day conference, themed "Stay Relevant: Don't Just Keep Up, Move Ahead." With technology collecting new information on consumers all the time, Baker noted that the "Data economy" requires diligence on the part of marketers and businesses to ensure the quality of the information is high.
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