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When it comes to strategy, should companies focus on increasing market share, improving shareholder value, diversification, or some other goal? And how should the strategy be executed? Mergers and acquisitions are one option, but they are fraught with risks that could outweigh the rewards. Even when they pursue the latest strategy buzzword - innovation - firms often fail to sustain growth by finding the right balance between smaller, incremental improvements and more rewarding, but riskier, major initiatives. This paper is the compilation of articles, Wharton faculty and other experts offer their perspectives on managing strategy in a global business environment.
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