SMBs Investigate

What Are Your Clients Costing You?

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Executive Summary

All business owners could benefit by much better tracking and measuring of the numbers. Knowing things like how many leads you generate, how many leads you convert, and the average dollar amount each customer produces is a minimum starting point for those who want to measure the results of their marketing. You've probably heard this many times before, because it's a fact - what gets measured, gets improved.

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