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Every customer wants a positive experience when they pull their wallet out to buy something. This experience goes way beyond a low price. Customers want helpful information, a friendly environment, and timely assistance. More importantly, they want to; feel important and valuable; to the businesses they frequent. Not just for the dollars they spend - they want businesses to show interest in them. Businesses of all sizes are recognizing that their customers have social needs. Those social needs are critically important in building long lasting, meaningful relationships. In actuality this has always been the case, but the web has made it even more crucial. Thankfully, the web has also made it much easier to connect with great numbers of people without big financial investments.
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