Project Management

What Could Ruin McDonald's

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Executive Summary

The golden years may be fading away from McDonald's. Its management made a critical error that's allowed a U.S. competitor to get a stranglehold on one of the world's largest fast-food markets. This rival company is opening 1,400 restaurants in the next three years alone - outnumbering McDonald's by 3 to 1 in this fast-growing $48 billion market!

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