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The skill or ability to obtain willing followers for a given course of action that creates value for both parties. Definition of sales is also a key component of effective leadership. Leaders seeking to sell their ideas can benefit from many of the techniques perfected by professional salespeople. The best salespeople do not spend a lot of time establishing rapport with potential customers. The bulk of the time should be spent seeking to understand the customer's issues and uncovering their attitudes about the problems. Research has found that the most successful salespeople have one thing in common: they listen more than they talk during sales calls.
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