Project Management

What I Learned From The Food Channel About Developing A Niche

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Executive Summary

The Food Network is masterful at defining the "Niche." If you do not watch the Food Channel on cable TV, you might be tempted to think, 'Cooking is cooking - how boring to have cooking shows 24/7. Every show must be the same.' Ah, but you'd be wrong. They have been incredibly innovative at taking a broad general category, that could be boring or routine, and turning it into much more by carving out narrow niches. There's a lot to be learned from developing a niche for your own business by watching the Food Channel.

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