Project Management

What I Learned From The Food Channel About Developing A Niche

Date Added: Oct 2009
Format: HTML

The Food Network is masterful at defining the "Niche." If you do not watch the Food Channel on cable TV, you might be tempted to think, 'Cooking is cooking - how boring to have cooking shows 24/7. Every show must be the same.' Ah, but you'd be wrong. They have been incredibly innovative at taking a broad general category, that could be boring or routine, and turning it into much more by carving out narrow niches. There's a lot to be learned from developing a niche for your own business by watching the Food Channel.