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In the last few years, the concept of the business model has become popular. New types of businesses, often created using the internet, have needed new models. When designing a new business, the model it uses is likely to be a crucial factor in its success. The other type of business that needs to worry about a business model is a business in a steadily declining market. Chesbrough and Rosenbloom (2002), searching the Web in May 2000, found 107,000 references to the term. In June 2004, the same search found 2,130,000 mentions on Google. However the vast majority of these references are passing references that don't think about what a business model actually is.
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