Business Intelligence

What Is Customer Profitability And Why Should We Measure It?

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Executive Summary

Customer profitability measurement is challenging to implement; it draws into question our understanding of who our customers are and how we make profit. It can add powerful insights throughout your business, helping to focus decision making energies on doing what is right for your customers and your shareholders at the same time. In a customer centric organization, measuring customer profitability has become a business imperative: without it there is no fact basis for managing the value exchange between your company and your customers.

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