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When the strategy is simple and clear, the company leaders can deliver and reinforce the message in a passing hallway conversation, dozens of times each day. A strategy distilled to this level becomes a beacon that lights a path through the clutter of conflicting priorities. Everyone in the company learns the strategy and can align their efforts to support it. The more simple and tangible the understanding of what it takes to make profit (or cash flow in a not-for-profit organization), the easier it is to manage and communicate. Creating such a simple, boiled down strategy is not easy to do.
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