What Marketing Can Learn From Kodak, Virgin, Threadless (And More)
What's the role of a marketer in an organization? How have social media and technology altered the evolution of that role? And how do you get your customers (and would-be customers) to engage with your brand and the products you sell? Those were some of the questions posed to a panel of marketers representing companies of all stripes - from the long-established (Kodak) to the upstart (Threadless), and a few in between (Virgin America, Benchmark Brands). The conversation took place at a marketing conference in Indianapolis. What follows is a synopsis of their take on marketing and business today.