Business Intelligence

What Your Employees' Personal Branding Means To Your Company

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Executive Summary

Personal branding experts tell just about everyone that they need to be promoting themselves - that a personal brand is the secret to better jobs and better pay. That can mean that anyone employed by your business, down to the receptionist, may be promoting himself through blogging, social media and other tactics. The consequences for your business can be varied, but it's important to consider what your employees' personal branding will mean to you before you need to address it.

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