Leadership

When Does The Past Repeat Itself? The Interplay Of Behavior-Prediction Personal And Norms

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Executive Summary

In this paper, the authors find that behavior prediction strengthens behavior repetition, making people more likely to do what they normally do, when personal norms regarding engaging in a behavior are weak or not easily accessible. However, when personal norms are strong or made accessible at the time of the prediction request, behavior prediction weakens behavior repetition and increases the likelihood that people do what they think they should do - even if it's not what they normally would do.

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